Shopper offended by bums- slightly NSFW

So I was scrolling through my wordpress feed and came across a lovely piece written by the bubbly, gorgeous dances with fat. It caught my eye since it had to do with an Australian company and a recent ad campaign that only lasted a few days before it was pulled due to shopper complaints.

This ad was removed because… wait for it…

It’s pornographic!

Apparently there was a lot of fuss because parents couldn’t shield their children from the cheeky (heh) photos.

Here’s part of the original complaint:

“I never consented for myself or my children to be exposed to nudity on our weekly shopping trip! The nudity is completely inappropriate for the family environment of the shopping centre.”

lushnakedadvert_600-412x640The offensive ad in all it’s glory

This person was quite offended that the ladies were a) naked and b) touching one another. Okay, I can maybe see how having a hand on someone’s bare bottom is offensive. But on the other hand I can’t when we have clothing adds that feature men in powerful positions and women with more than slightly orgasmic faces.

My local (‘family friendly’) shopping centre has a lush store and many others that display images in their shop window.

Like this:

Screen Shot 2015-10-12 at 11.18.20 am

Honey Birdette

And this:

Screen Shot 2015-10-12 at 11.26.29 am


And this:

(what is up with her hip and legs?!)

Screen Shot 2015-10-12 at 11.30.00 am


What up, shopper? Do I trust that you purposely avoid these shops and take a route that would allow your children to be spared the depravity of viewing these images? Or is that you take issue with Lush’s ads because they are realistic?

Are you shielding your children from knowing that bodies come in a diverse range of shapes and sizes and instead teaching them that we should be aiming a body free of lumps and bumps?

I LOVE this ad. I LOVE that employees of Lush were brave enough to bare all. I’m also really sad that someone took such offense to see a butt that they formally complained and sought to have it removed.

Maybe it’s the fact that you can see all of these ladies bottoms? It is quite ‘normal’ for us to see a lot of the (very) digitally enhanced flesh of a woman’s behind as its often enclosed in a skimpy pair of underware or bathers. What gives?

It perplexes me that hypersexual images appear all over our shopping centres and no one bats and eye but real images of real people are met with disgust and outrage.


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